Shop Location Audit“field analyse of best shop location in Japan”
Opening a retail store in Japan requires lots of investments (key money, rent, decoration, recruiting, merchandising,…). Lebiz Tokyo – Fashion Consulting is launching this new service “Shop Location Audit” that provides you a field analysis to select your ideal shop location.
Our philosophy is to be outside in the streets of Tokyo and Japanese major cities in order to understand local consumers profiles and fashion trends. The “Shop Location Audit” is based on field study and we will provide you an analysis illustrated with detailed mapping, visitor statistics, consumer pictures and retail environments,…
The “Shop Location Audit” includes:
1. Geographical datas: area overview, train station, shopping streets, parking, sidewalks, traffic flows, resting spots (coffee shops, restaurants, convenient stores), hotels, schools,…
2. Retail environment: shops, competitors, concepts, styles, price ranges, average shop sizes, discount periods,…
3. Visitors profiles (during week-days & week-ends): qualitative and quantitative, numbers of visitors per day and hour, visitors styles (pictures), styles (pictures), purchase habits,…
4. Benchmark of next-door shops: windows and inside pictures, turnover, number of staff,
brands, global image,…
5. P/L forecast
6. Conclusion: suitability with your brand positioning, image, % chance of success and global advise